Brand Mentions vs. Citations

Most AI visibility tools combine brand mentions and citations into a single number. Traqer separates them because they are fundamentally different. A **brand mention** means an LLM recommended your brand by name in its answer. That's what drives leads. A **citation** means your URL showed up as a source link at the bottom of the response. That's useful, but it's not a recommendation. When you combine them, your visibility numbers get inflated. You might see 40% visibility on a topic and think you're doing well, but if most of that is citations and not brand mentions, you're not actually being recommended. You're just being cited. There's a big difference. Traqer has a toggle at the top of every brand page and the All Brands overview page that lets you switch between: - **Brand** — visibility based only on brand mentions (the metric that matters most for generating business) - **Citations** — where LLMs are citing your content as a source - **Both** — the combined view  When you switch, every metric on the page updates accordingly: visibility percentages, counts, graphs, and topic-level numbers all reflect the filter you've selected. If you're an agency managing multiple brands, the All Brands page also has this toggle, so you can see mention-only or citation-only visibility across your entire client portfolio at a glance.